Clients · Lesson 09 · 39 min
Getting Clients
Five outreach channels and the exact message sequence I use. Reach 100 people a day in your market and stay consistent.
Run the Instagram 100-a-day routine
Use the 5-message reachout sequence
Work Google Maps, email, Facebook groups and job sites
Instagram reachout
- 01Search your target market on Instagram.
- 02Open every profile from the search results in a new tab.
- 03DM them the reachout sequence below.
- 04Be consistent every day. 100 people a day.
- 05Enjoy getting clients.
1. Connection message
You just added or followed them
Hi [NAME], I see you're a [business] so I figured I'd connect. It looks like you do some impressive work with [what they're working on], so I was compelled to reach out and connect here on [platform]. If you're open to that, please accept. Good seeing you here, Ez
2. Gratitude response
After they accept
Hey [NAME], thank you for accepting! If you're having any challenges with [the biggest challenge your service solves], feel free to reach out. Whether you or someone you know needs more [end result], I have a proven process to [result your service provides]. Look forward to talking soon! Ez
3. The slip
Give a quick win: an audit, blueprint or case study
Hi [NAME], I thought you should know, I offer [target market] a free, personalized [free offer]. It's a [format] where I [benefit]. Would you like me to make you one? I enjoy helping [market] this way because I'm a big believer in giving value first. No harm in trying, right? Ez
4a. The touchpoint (beginner)
A week after connecting. Offer a free sample for a testimonial
Hey [NAME], I just noticed we've been connected for a week now, so I thought I'd reach out. I know you're busy so I'll make this quick. I'm looking for [market] who'd let me [service] for their business. It's free in exchange for a simple testimonial if you're happy with the results. Would you or anyone you know be open to it? Let's do this! Ez
4b. After the free work
Turn the sample into a paid client
Good morning [NAME], That was an amazing experience working with you on [PROJECT]. Would you be open to working together ongoing? I can see myself getting you more [what they want], and it's been a joy working with you. Shall we book a call? Ez
5. The touchpoint (experienced)
You have results to point to
How's it going? I thought I'd reach out. I've been speaking with [market] about how hard it is to [biggest challenge]. So for select [market], I provide a customized [service]. It's not a fit for everyone, but to see if it can help you get [result], I'd love to offer a free strategy session. Book a time here: [booking link] Sincerely, Ez
Google Maps
Search one industry you want to work with, e.g. film and video production companies. You'll see their phone number or email. Contact them with your service.
Cold email
For businesses you found on Maps or YouTube
Hello [Client name], I'm [Name], a video editor in the Philippines. I saw your content on YouTube Shorts and was impressed! A few improvements could help push it further in the algorithm. If you're open to it, here's my portfolio: [Portfolio link] If you're interested, let's talk. Warm regards, [Name]
Clients post jobs every day in r/VideoEditors_forhire, r/YouTubeEditorForHire, r/HireAnEditor and r/forhire. Reply fast, link one relevant sample, and keep it short.
Loom audits
Record a 2-minute Loom reviewing one of their videos: what's working, what you'd change, and a quick before and after. It gets replies when text DMs don't.
Social media
Post your edits on your business Instagram and TikTok. Keep the profile optimized and organized so clients reach out to you.
Job websites
Upwork, Fiverr, OnlineJobs.ph, Contra and more. TikTok Shop sellers and UGC brands post editor roles on OnlineJobs.ph almost daily. The full list, plus cover letters and DM scripts for each niche, is in the Vault.
Send the connection message to 100 people in your market today. Track it in a simple spreadsheet.