The Offer · Lesson 04 · 12 min

Market Solution

Validate the problem with real people before you build an offer. Research, ask your network, and listen for the words your market actually uses.

Research how your market solves the problem today

Ask 5 people in the industry

Summarize the solution you'll offer

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1. Research solutions

Search Google, ChatGPT and Perplexity. Example question: "What do podcast coaches do to save time on content creation?"

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2. Network solutions

Reach 5 people in your industry. Ask other video editors. Ask members of Facebook groups in your niche: "What are the most common problems podcast coaches have with content creation?"

2026read Reddit

Search reddit.com for your market plus words like "editor", "content" or "burnt out". The complaints in the comments are your offer, word for word.

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3. Post solutions (optional)

Crowdsource it. Post the question publicly and collect answers. The replies become your marketing copy later.

Your task before the next lesson

Message 5 people today with the network question. Paste their best answers into the worksheet.

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